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Research papers

Unifying measures of customer experience and satisfaction

Satisfaction measurement at Microsoft has evolved from a singularly sourced and scrutinised version of the truth to a more frequent and holistic measurement framework, providing a richer understanding of customer and partner health. We’ve...

Catalogue: Congress 2018
Authors: Jeffrey Mercer, Mareth Cordell
Company: GlobeScan Incorporated
September 23, 2018
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Citation

Mercer and Cordell (2018a, September 23). Unifying measures of customer experience and satisfaction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unifying-measures-of-customer-experience-and-satisfaction-9425


Research papers

Research to the rescue

Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Chenyang Li, Wander Meijer
Company: GlobeScan Incorporated
May 13, 2018
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Citation

Li and Meijer (2018a, May 13). Research to the rescue. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-to-the-rescue